In 2025, Oakley marks its 50th anniversary, celebrating a legacy of innovation, design, and performance. Over the decades, the brand has consistently pushed the limits – from pioneering solutions for athletes to futuristic projects and collaborations with contemporary culture icons. This milestone year highlights three major events that have defined Oakley’s journey, along with the launch of the special Oakley Ellipse model, a true emblem of the brand’s enduring vision and forward-thinking spirit.