50 Years of Oakley – A Brand That Continues to Redefine Boundaries

Limited Edition Oakley Ellipse – Celebrating 50 Years of Innovation

To mark its 50th anniversary, Oakley has launched a special version of the Ellipse model: the Ellipse 50th Anniversary. This release is a tribute to the brand’s legacy, encapsulated in a single frame: a classic oval shape inspired by the Oakley logo, a minimalist design reflecting decades of Oakley’s aesthetic, and cutting-edge technology.

The limited-edition frame comes in Midas Gold O‑Matter™ with Prizm™ 24K lenses, offering unparalleled contrast and clarity – the highest level of light protection Oakley has ever delivered. Each pair is presented in a dedicated box and pouch from the limited collection, highlighting the exclusivity of the design. The Oakley OO9490‑07 is more than just eyewear – it’s a piece of Oakley history, perfect for collectors and anyone who wants to wear more than just a fashion accessory.

Travis Scott – The New Face and Chief Visionary Officer of Oakley

In June, Oakley announced a groundbreaking partnership that resonated far beyond the worlds of fashion and sports, reaching music and streetwear culture as well. Travis Scott, the globally renowned artist and trendsetter, has officially been named Chief Visionary Officer of Oakley. According to the brand, Travis will not only appear in campaigns but also co-create new collections and help shape the brand’s narrative for the years ahead. His mission is to help Oakley “define the vision of the future”, rooted in boldness, technology, and distinctive style.

The collaboration announcement highlighted Travis Scott as a symbol of a generation seeking authenticity and courage – values perfectly aligned with Oakley. This partnership marks not only a new aesthetic chapter but also extends the brand’s reach beyond sport and functionality toward lifestyle and global culture.

"I have always been inspired by Oakley’s technological DNA. I want to help this brand reach even greater heights" said Travis Scott in an interview with Hypebeast.

Oakley x Axiom Space – A Glimpse into the Future for Astronauts

To celebrate its 50th anniversary, Oakley is literally reaching for the stars. In collaboration with Axiom Space, a NASA partner, the brand has developed a visor system for the AxEMU spacesuits, which will be used during Artemis III – the first human lunar landing in decades.

The visor is engineered for extreme conditions, featuring:

-Two-part construction,

-24-karat gold coating,

-High-Definition Optics technology,

-Resistance to UV radiation, lunar dust, and extreme temperatures.

Oakley once again demonstrates that its expertise in sports optics extends far beyond Earth. The visor will protect astronauts in complete darkness as well as under intense sunlight – much like Oakley has safeguarded the eyes of cyclists, skiers, surfers, and soldiers for decades. It is a true embodiment of the brand’s motto: “Design driven. Technology obsessed.”

Oakley Meta – The Smart Glasses of the Future

Another milestone in Oakley’s 50th anniversary year is the launch of Oakley Meta – cutting-edge eyewear that seamlessly blends sports, style, and technology. Debuting in July 2025, the glasses are endorsed by Kylian Mbappé and Patrick Mahomes, representing the new generation of sports icons.

Oakley Meta features:

-Modern design inspired by sports and street style

-Built-in audio and AR (augmented reality) capabilities

-Lightweight, durable construction

-Prizm™ lenses enhancing visibility in any condition

 These glasses are designed to accompany you in every activity – from training and meetings to travel. They combine style, technology, and comfort, giving the wearer the sense of wearing “more than just eyewear.” Meta is not only the name of the model – it’s a statement that Oakley is stepping into the digital era with smart solutions for today’s connected, modern users.

Oakley 2025 – More Than an Anniversary

Oakley 2025 is more than a milestone – it marks a new era in eyewear, where cutting-edge technology, unique design, and a bold vision of the future come together. From Travis Scott and the astronaut visor to the Meta smart glasses, Oakley is not just celebrating its heritage – it is shaping the future with ambition and innovation. This is the perfect moment to see the brand in a new light, because the future looks better through Oakley lenses.