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Eyewear from the Ray-Ban® Designer's Laboratory

The Ray-Ban® is a style icon known all over the world. Legendary design, handicraft and innovation. Ray-Ban® produces timeless classics and is always in fashion. The design style reflects the character of the brand. The production process, from creative inspiration to the launch of a new model on the market, takes about 1 year. It is not easy to create an icon. When it comes into being, it always represents something of greater importance, sometimes it embodies quality. The Ray-Ban® brand attaches so much importance to refreshing its most famous models, from the Aviator to the legendary Wayfarer to the unconventional Clubmaster. But it's not over! Ray-Ban® continues to create new models that will one day become icons of the future. How does a brand design come about? What does the design of Ray-Ban® eyepieces look like?

From project to product

Thanks to the Ray-Ban® brand's commitment to creating new designs, colors, materials & communications, the Ray-Ban® Icon - the Aviator model, despite constant evolution, retains its original character and remains synonymous with uniqueness and innovation. This philosophy of continuous development applied to this glasses model makes it the pride of the Icon segment. Among the favorites of timeless classics will surely be loyal fans of one model - Wayfarer. These glasses were designed in 1952 by American designer Raymond Stegeman. The designer was inspired by ballasts that were placed on the cadillac. The design of the glasses was totally different from the others, giving them a unique look on the market. These glasses are worth having in a few colors!

The Ray-Ban® designers have recently refreshed the cult Wayfarer model. The Wayfarer Urban Camouflage, for example, is the new real pride of the collection. Inspired by the trend of "camouflaging" materials, this model combines innovation and urban style. The temples are made of special rubber and on the outside they are "dressed" in cotton-colored inserts. A real must-have season that all lovers of Wayfarer should have! On the other hand, for trendsetters looking for, for example, Clubmaster other than all brands, the brand prepared a folded version. The development of the folding system for the temples and bridge in this frame required a special team to develop the functionality of this model. This unconventional model is now even more retro!

Materials

• Metal: Monel - Alpak – Bronze – Titan – Silver - Gold;
• Acetat; 
• Injection method; 
• Special materials: Titanium - Memoray - RayBan Tech.

The Ray-Ban® presents a completely new motive in the sun protection collection, a new generation of metal luminaires: Metal Gen 2. 0. To attract the attention of both young consumers and those looking for a more advanced product in a minimalist design, Ray-Ban® has created two flat metal models. By creating a new category of products, the brand combines an innovative construction system (laser cut metal elements) with exceptional design and functional details.
Unparalleled comfort and resistance thanks to the use of thin steel material in this new generation of metal luminaires. Secondly, LIGHT RAY - Ray-Ban® introduces for the first time in the sun protection collection new frames made of thin and flat titanium. They combine the extreme technological advancement of the Light Ray collection with a completely new design. Unparalleled comfort and durability of the Ligh models - in a modern and elegant design! Innovation & Elegant Design: Minimalist design with 100% titanium alloy, laser cut for maximum precision.

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Production - the most important processes:

• Cleaning: resin - coconut chips - porcelain and ceramic granulate - beech tree - birch;
  
• Galvanization;
• Additional coatings.
• Finishing - what does it look like? It is worth remembering how many finishes require the use of human hands. This also affects the price.
  
• Lenses - how are they made? Ray-Ban® uses a range of lens technologies to create lenses of the highest quality.
  
• Quality tests - Tests carried out at Ray-Ban® factories are more stringent than international standards. These tests guarantee the safety and comfort of glasses.
  

To sum up the Ray-Ban® production process, metal luminaires achieve outstanding quality by galvanizing and applying additional layers. Acetate is of natural origin. Injection-moulded plastic luminaires are valuable and used for special purposes. Special materials are the result of several years of research on technological innovation, it is worth remembering about it. Discover the timeless Ray-Ban® glasses and make every one of your outfits unique!