A$AP Rocky Steps In as Ray-Ban’s New Creative Director

For nearly 90 years, Ray-Ban has been a trusted companion to some of the world’s most influential artists, actors, and trendsetters. Now, the brand is taking things to the next level by blending its iconic heritage with A$AP Rocky’s forward-thinking vision. His role goes far beyond designing new collections—he’ll be shaping campaigns, redefining store experiences, and intertwining Ray-Ban’s identity with music, fashion, and art. And fans won’t have to wait long: a special eyewear collection curated by A$AP Rocky is set to launch in spring 2025. This is exciting news for fashion enthusiasts and street culture fans who admire the artist’s unmistakable style.

Stay tuned—the new era of Ray-Ban is just beginning!

Let’s take a closer look at how A$AP Rocky styles his Ray-Bans.

In one look, he showcases an elegant yet effortlessly cool vibe, pairing a classic suit with a long oversized coat. A striped tie adds a formal touch, but it’s the Ray-Ban Mega Wayfarer sunglasses that give the outfit its modern, mysterious edge. The result is a ‘business-meets-streetwear’ aesthetic that perfectly reflects his unique approach to fashion.

In another outfit, A$AP Rocky steps out in a full leather look. A long, glossy leather coat layered over a sharp suit and crisp shirt creates a refined yet avant-garde statement. The key accessory here is the Ray-Ban RX3749V-2500 metal optical frames, which add a futuristic and minimalist twist. A geometric briefcase completes the ensemble, giving it a luxurious, business-driven flair.

Next, Rocky embraces timeless elegance with a classic beige trench coat that channels both sophistication and an old-school charm. Paired with the brown Ray-Ban Mega Clubmaster shades, the look exudes a laid-back yet refined vibe. The mix of tailored pieces with statement accessories strikes a balance between classic and contemporary. And in another variation, he’s spotted in a shearling-collar leather jacket—adding a more casual, yet still undeniably luxurious, touch. The Mega Clubmaster is the perfect choice for anyone who values classic style with a bold edge.

It’s proof that Ray-Ban and A$AP Rocky are a flawless match.